The use of artificial intelligence has given Charlotte Russe an important competitive edge. With its online and mobile shopping communities growing larger and their expectations for flawless services increasing, the apparel retailer turned to IBM to prepare for the busy and critical 2016, five-day holiday shopping season kick-off. To get a jump start, Charlotte Russe launched IBM's Watson Customer Engagement solutions in seven months. And the technology immediately gave the retailer a wake-up call. Following deployment, the Charlotte Russe team analyzed its initial sales and transactions projections for the holidays with output from Watson.